Which IQOS Device is Best? IQOS 2.4/2.4 Plus, IQOS 3.0, IQOS 3.0 Multi, IQOS 3 DUO See below for ratings of each IQOS device as well as a detailed listing of their prices, features, and functions. IQOS 2.4/2.4 Plus 4/5 IQOS 2.4/2.4 Plus offers a really satisfying drag that’s full of flavor. To read the full review, click here. IQOS 3.0 3/5 IQOS 3.0 is simple and easy to use, but it doesn't offer as strong as hit. To read the full review,... Read more
HEETS vs. Marlboro for IQOS What's the Difference Between HEETS and Marlboro for IQOS? When talking about Heat-not-Burn HeatSticks are an essential part of the conversation. Two of the most well-known HeatStick lines are HEETS and Marlboro for IQOS. Both of these lines are manufactured by big tobacco giant Philip Morris International and are specially designed to work with IQOS (although they work with most other Heat-not-Burn devices as well). So what is the difference between HEETS and... Read more
Learn More About FDA Ruling that IQOS is Modified Risk It took more than 3 years for the United States Food and Drug Administration (FDA) to complete their review of IQOS and determine whether it would be considered a modified risk tobacco product (MTRP). Today Philip Morris International (PMI), the maker of IQOS, released a comprehensive overview of that review process, including a detailed examination of legal requirements and assessment tools like studies and post-market surveillance. To... Read more
PMI Begins Selling Lil Internationally Today marks the first day that Philip Morris International (PMI) will begin selling Lil products internationally. Back in January, PMI and Korea Tobacco & Ginseng (KT&G), the manufacturer of Lil, announced that they would be partnering to promote Lil devices and their accompanying line of HeatSticks, called Fiit, globally. The first product to become available is Lil Solid, which is now being sold in Russia. It is expected that more Lil products... Read more
PMI Releases 2020 Second-Quarter Report On July 21, 2020, Philip Morris International (PMI), the maker of IQOS, released its 2020 Second Quarter report. HIGHLIGHTS Net revenue decreased by 13.6% Operating profits decreased by 14.3% The report states that "PMI does not currently anticipate out-of-stock situations in any major operating income markets and generally expects consumers to have adequate access to its products" IQOS HIGHLIGHTS Market share for IQOS rose by 1.8 points... Read more
FDA Allows IQOS to be Marketed as Reduced-Risk TODAY'S RULING Another huge victory for Heat-not-Burn and harm reduction, as today the United States Food and Drug Administration (FDA) authorized the marketing of IQOS as a modified-risk tobacco product (MRTP). MRTP are tobacco products that are deemed to pose "significantly lower risks to individual users and benefits the population as a whole." So what today's ruling means is that, within the United States, IQOS can now be marketed as less... Read more
PMI Releases 2019 Integrated Report Today Philip Morris International (PMI), the maker of IQOS, released their first ever Integrated Report. The Integrated Report is "a comprehensive overview of the company’s environmental, social, and governance (ESG) performance and its progress toward delivering a smoke-free future." HIGHLIGHTS In 2019, PMI heavily invested in the research, development, and commercialization of smoke-free products, like IQOS 98% of research and development... Read more
PMI Temporarily Closes HEETS Factory in Italy Due to COVID-19 PMI announced Monday that, as a result of the dire COVID-19 situation in Italy, the company would be temporarily closing its factory in Bologna. This announcement comes one day after the Italian government mandated that all non-essential factories close. As of Monday the closure is set to only last one week, however that could change as the situation progresses.The Bologna factory, located in the North of Italy, is one of the... Read more
IQOS Launches HEETS Creation Line in Russia Philip Morris, the maker of IQOS, is launching a new line of HEETS in Russia. The new line will be called HEETS Creation and will feature 4 flavors that taste like rich cream, warm citrus, soft herb, and fruity floral.So far only one promotional photo of the new line has been released, in which the names of the flavors are; Noor (warm and citrus), Glaze (soft and fragrant), Apricity (rich and creamy), and Yugen (rich and floral).The launch for... Read more
PMI and KT&G Collaborate to Promote Lil Big news in the world of Heat-Not Burn! On January 28, 2020 Philip Morris International (PMI), the maker of IQOS, and Korea Tobacco & Ginseng (KT&G), the maker of Lil, announced that they will be collaborating to promote Lil products globally.Lil is a line of smoke-free, harm reduction products. Currently the line includes Lil Solid Plus and Lil Mini Heat-Not-Burn devices, Lil Vapor a vape device, and Lil Hybrid a Heat-Not-Burn and vape... Read more
