HEETS vs. Marlboro for IQOS
When talking about Heat-not-Burn HeatSticks are an essential part of the conversation. Two of the most well-known HeatStick lines are HEETS and Marlboro for IQOS. Both of these lines are manufactured by big tobacco giant Philip Morris International and are specially designed to work with IQOS (although they work with most other Heat-not-Burn devices as well).
So what is the difference between HEETS and Marlboro for IQOS? The only big differences are the strength of flavors and where each line is available.
For strength of flavor, HEETS tends to be more subtle, whereas Marlboro for IQOS tend to be more rich. Our team here at Heat180 unanimously prefer Marlboro for IQOS, but this all depends on personal preference.
As for where each brand is available, HEETS are primarily available in the Americas (excluding USA), the UK, Europe, the Middle East, Africa, and Southeast Asia. Marlboro for IQOS is primarily available in Eastern Europe, East Asia, and the USA.
Some HEETS and Marlboro for IQOS flavors overlap, such as Red Label HEETS and Marlboro for IQOS Regular, which both taste like Marlboro Reds, however there are also flavors exclusive to each HeatStick line.
Both HEETS and Marlboro for IQOS contain 0.5mg of nicotine.
Size-wise HEETS and Marlboro for IQOS are the same. This means they can be used interchangeably in your Heat-not-Burn device.
Marlboro for IQOS tends to be a bit cheaper than HEETS, but it really depends on which country you live in/purchase from.
- more subtle flavors
- sold primarily in the Americas (excluding USA), the UK, Europe, the Middle East, Africa, and Southeast Asia
- tend to be more expensive than Marlboro for IQOS
Marlboro for IQOS:
- stronger flavors
- sold primarily in Eastern Europe, East Asia, and the USA
- tend to be cheaper than HEETS