PMI Releases 2020 Second-Quarter Report

On July 21, 2020, Philip Morris International (PMI), the maker of IQOS, released its 2020 Second Quarter report.

  • Net revenue decreased by 13.6%
  • Operating profits decreased by 14.3%
  • The report states that “PMI does not currently anticipate out-of-stock situations in any major operating income markets and generally expects consumers to have adequate access to its products”
  • Market share for IQOS rose by 1.8 points and is now at 6.8%
  • There are approximately 15.4 million IQOS users, of which approximately 11.2 million have fully switched from traditional smoking to IQOS
  • As of July 07, 2020 the United States Food and Drug Administration approved IQOS to be marketed as a modified risk tobacco product (read more)

To read the full 2020 Second Quarter report, click here.