Heat-not-Burn is called a safer alternative to traditional cigarettes, but is it really? On this page we will explore common questions about Heat-not-Burn and its effect on your health. Can you improve on this content? We are willing to pay every time someone finds quality information to add or replace on this... Read more
PMI Releases 2020 Second-Quarter Report On July 21, 2020, Philip Morris International (PMI), the maker of IQOS, released its 2020 Second Quarter report. HIGHLIGHTS Net revenue decreased by 13.6% Operating profits decreased by 14.3% The report states that "PMI does not currently anticipate out-of-stock situations in any major operating income markets and generally expects consumers to have adequate access to its products" IQOS HIGHLIGHTS Market share for IQOS rose by 1.8 points... Read more
FDA Allows IQOS to be Marketed as Reduced-Risk TODAY'S RULING Another huge victory for Heat-not-Burn and harm reduction, as today the United States Food and Drug Administration (FDA) authorized the marketing of IQOS as a modified-risk tobacco product (MRTP). MRTP are tobacco products that are deemed to pose "significantly lower risks to individual users and benefits the population as a whole." So what today's ruling means is that, within the United States, IQOS can now be marketed as less... Read more
PMI Releases 2019 Integrated Report Today Philip Morris International (PMI), the maker of IQOS, released their first ever Integrated Report. The Integrated Report is "a comprehensive overview of the company’s environmental, social, and governance (ESG) performance and its progress toward delivering a smoke-free future." HIGHLIGHTS In 2019, PMI heavily invested in the research, development, and commercialization of smoke-free products, like IQOS 98% of research and development... Read more
PMI Temporarily Closes HEETS Factory in Italy Due to COVID-19 PMI announced Monday that, as a result of the dire COVID-19 situation in Italy, the company would be temporarily closing its factory in Bologna. This announcement comes one day after the Italian government mandated that all non-essential factories close. As of Monday the closure is set to only last one week, however that could change as the situation progresses.The Bologna factory, located in the North of Italy, is one of the... Read more
IQOS Launches HEETS Creation Line in Russia Philip Morris, the maker of IQOS, is launching a new line of HEETS in Russia. The new line will be called HEETS Creation and will feature 4 flavors that taste like rich cream, warm citrus, soft herb, and fruity floral.So far only one promotional photo of the new line has been released, in which the names of the flavors are; Noor (warm and citrus), Glaze (soft and fragrant), Apricity (rich and creamy), and Yugen (rich and floral).The launch for... Read more
PMI, IQOS Wins 2020 BIG Innovation Award Philip Morris International, the maker of IQOS, announced on January 23, 2020 that the company is a recipient of a 2020 BIG Innovation Award for their work in the development and advancement of smoke-free products. BIG Innovation Award recipients must submit their innovations to be judged by an expert panel. The panel then chooses which companies they feel have best displayed "tremendous creativity, vision and passion to help improve our... Read more
FDA Authorizes IQOS for Sale in the USA Did you hear the news? IQOS will soon be available in the US! The US Food and Drug Administration announced on April 30th, that they have authorized IQOS for sale across America. This decision comes after a nearly two-year wait during which IQOS technology underwent a scientific review process in what is known as the premarket tobacco product application (PMTA). "The [...] evaluation includes reviewing a tobacco product’s components, ingredients,... Read more
