Beginner’s Guide

What is Heat-Not-Burn?

Heat-Not-Burn devices are heated tobacco devices that are less harmful than traditional cigarettes.

Heat-Not-Burn Product Line

With traditional cigarettes, the tobacco in the cigarette is burnt when you smoke it. This releases harmful chemicals into the smoke that you breathe in. With Heat-Not-Burn, the tobacco is heated, not burnt, which means that you get the same nicotine effects that a traditional cigarette would give you, without the risk to your health.


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How Does It Work?

There are 2 parts to Heat-Not-Burn: the device and the HeatSticks.

  • The device is a battery-powered, electronic device that heats the tobacco (ex. IQOS 3.0 Multi)
  • The HeatSticks are similar to cigarettes, except they are designed specifically to be heated (ex. HEETS)

To use HnB, you insert a HeatStick into the device and turn the device on. The device will then take some time to reach the necessary temperature, but once it does you can begin using the device. It will feel closer to a cigarette than what vapes do.


Device Recommendations

If you’re new to Heat-Not-Burn you’ve probably already heard about IQOS, but there are more options n the market, that are just as good.

IQOS 2.4

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Owning an IQOS device is like owning and iPhone; it’s exclusive and chic. Moreover, it’s easy to use. The biggest difference from GLO and HiTaste is that IQOS 2.4 must be charged between uses.


  • Price: $85USD
  • Number of Consecutive Uses: N/A, must charge holder in pocket charged after every use
  • Charging Time: 2 hours, 10 minutes
  • Additional Features: N/A
  • HeatSticks: HEETS, Marlboro for IQOS

GLO Series 2

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GLO is one of the most well-made devices on the market and it’s battery power is incredibly strong. It’s great for beginners because it’s straightforward and easy to operate.


  • Price: $85USD
  • Number of Consecutive Uses: 43
  • Charging Time: 2 hours, 19 minutes
  • Additional Features: N/A
  • HeatSticks: Neo, Kent NeoStiks, Dunhill NeoStiks




HiTaste P5

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HiTaste P5 is a bit more technical than IQOS or GLO, but that makes your experience more personalized.






  • Price: $40USD
  • Number of Consecutive Uses: 16
  • Charging Time: 1 hour, 57 minutes
  • Additional Features: Temperature adjustment, length of cycle adjustment, usage record, self-cleaning
  • HeatSticks: HEETS, Marlboro for IQOS, Fiit

HeatStick Recommendations

Marlboro for IQOS Regular

Marlboro for IQOS Regular (also called Amber Label or Oak) is probably most similar to the taste of traditional cigarettes. Kind of like Marlboro Red.

  • Works with IQOS products, HiTaste products, Lil products, and most other devices

Marlboro for IQOS Menthol

Marlboro for IQOS Menthol (also called Blue Label) has a nice, pure menthol flavor that is very similar to Marlboro Menthol.


  • Works with IQOS products, HiTaste products, Lil products, and most other devices

Kent NeoStiks Berry Boost

Kent NeoStiks Berry Boost (also called Neo Boost Berry+ or Neo Boost Red) is a refreshing flavor that combines the taste of mint and berries. 


  • Works with GLO products and Anlerr products

Important to Know

When buying a device, keep in mind that each device is built to fit specific HeatStick brands. For example, IQOS does work with HEETS and Marlboro for IQOS but doesn’t work with NeoStiks or Neo. GLO does work with NeoStiks and Neo but doesn’t work with HEETS or Marlboro for IQOS. Most devices work with HEETS, Marlboro for IQOS, and sometimes Fiit, but make sure to double check before buying.

We also recommend checking out our HeatStick Flavor Charts before buying a device to see if there are any flavors that you really want to try.



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