IQOS Launches HEETS Creation Line in Russia Philip Morris, the maker of IQOS, is launching a new line of HEETS in Russia. The new line will be called HEETS Creation and will feature 4 flavors that taste like rich cream, warm citrus, soft herb, and fruity floral.So far only one promotional photo of the new line has been released, in which the names of the flavors are; Noor (warm and citrus), Glaze (soft and fragrant), Apricity (rich and creamy), and Yugen (rich and floral).The launch for... Read more
PMI and KT&G Collaborate to Promote Lil Big news in the world of Heat-Not Burn! On January 28, 2020 Philip Morris International (PMI), the maker of IQOS, and Korea Tobacco & Ginseng (KT&G), the maker of Lil, announced that they will be collaborating to promote Lil products globally.Lil is a line of smoke-free, harm reduction products. Currently the line includes Lil Solid Plus and Lil Mini Heat-Not-Burn devices, Lil Vapor a vape device, and Lil Hybrid a Heat-Not-Burn and vape... Read more
PMI, IQOS Wins 2020 BIG Innovation Award Philip Morris International, the maker of IQOS, announced on January 23, 2020 that the company is a recipient of a 2020 BIG Innovation Award for their work in the development and advancement of smoke-free products. BIG Innovation Award recipients must submit their innovations to be judged by an expert panel. The panel then chooses which companies they feel have best displayed "tremendous creativity, vision and passion to help improve our... Read more
FDA Authorizes IQOS for Sale in the USA Did you hear the news? IQOS will soon be available in the US! The US Food and Drug Administration announced on April 30th, that they have authorized IQOS for sale across America. This decision comes after a nearly two-year wait during which IQOS technology underwent a scientific review process in what is known as the premarket tobacco product application (PMTA). "The [...] evaluation includes reviewing a tobacco product’s components, ingredients,... Read more
