Review – IQOS 3.0 Multi


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Bottom Line Statement

Note to Reader: We are not getting paid by manufacturer, this is an independent review

The Basics About This Device

IQOS 3.0 Multi has two distinct features that are not present in any other IQOS devices. Firstly, 3.0 Multi is an integrated device meaning that both the holder and the pocket charger in one compact device, unlike previous models which have separate holders and pocket chargers. Secondly, the device is multi-use meaning it can be used multiple times before needing to be charged. All previous IQOS versions must be charged after each use. Our test users were able to get 14 consecutive cycles out of this device!


These features were added in response to customer feedback with one of the main concerns being the time it took to recharge the holder after each use. Many users felt inconvenienced particularly those who used IQOS devices during their smoke breaks. IQOS 3.0 Multi was also an attempt by PMI to introduce a high-quality, high-powered Heat-not-Burn device with the hopes of attracting and maintaining brand-loyal customers. PMI has made known, on numerous occasions, the company’s desire to become the global leader of Heat-not-Burn products. Competitors, like iBuddy and JOUZ, who offer multi-use devices, threaten that goal, and therefore an advanced device was needed to, once again, set IQOS apart.

The IQOS 3.0 Multi design is drastically different from previous IQOS models. The device is rectangular in shape with new features such as the swivel top and two LED indicator lights. Unfortunately, IQOS 3.0 Multi does not offer temperature adjustment or a self-cleaning function.

IQOS 3.0 Multi comes in 4 colors; white, black, blue, and gold, and there are customisation accessories available from official IQOS websites as well as unofficial retailers.

Number of Cycles (aka number of HeatSticks before needing to recharge device)Officially 10, but our test users got 14
Charging Time1 hour, 15 minutes
Life Expectancy1 year
ColorsWhite, black, blue, gold

Our Thoughts on This Device

Our test subjects enjoyed 3.0 Multi’s design, performance, and convenience. The device is light and easy to transport and, despite being thin, it does not feel as fragile as early versions of IQOS. Most of our test users felt that 3.0 Multi is a sturdy, functional device that works well for individuals who are frequently on-the-go.

Our test subjects also felt that this device was much simpler in operations than other IQOS models. Everything is controlled by the power button. For new users we feel this is helpful, as it reduces confusion, however for individuals accustomed to older IQOS models, it may take time to learn how to interact with this new device. The only complaint we had is that if 3.0 Multi does have an issue, it’s nearly impossible to tell what it is since all you have to work with is a control button and LED indicator lights. Every so often our test device seemed to lock, even though there is no mention of a locking feature. This often happened if we accidentally clicked the control button more than once. The charge indicator lights would come on and stay on. It took some fiddling to get them to turn off – often we had to open and close the cap a couple times or press and hold the control button until the device reset, as indicated by all device lights flashing at the same time.

Nevertheless, we here at Heat180 think that the 3.0 Multi is a wonderful addition to the IQOS family. It addresses numerous issues that arose with previous IQOS models, such as time and convenience, and it signifies promise for the future of the brand.

Product Unboxing and First Use


In you 3.0 Multi kit, you’ll find the device, the manual, a USB cable, a USB adaptor, a cleaning tool, and cleaning sticks.

Most consumers report that upon receiving the package, the IQOS device is already charged, as indicated by the charge indicator lights, located on the bottom of the device. If so, the device is ready to use, however some consumers have noted that their device needed minimal charging before usage.


To charge the device connect it to the USB adaptor and plug the adaptor into an outlet. Full charging will take approximately 1 hour and 15 minutes. Once the device is fully charged and ready for use, the charge indicator lights will glow green, at which point the device can be disconnected from the adaptor.

Now you can insert a HeatStick into the HeatSticks heating chamber and turn on the device by pressing and holding the control button. The LED indicator light will begin flashing to indicate that the device is heating. The heating process lasts about 20 seconds. The device will vibrate twice when the heating process is complete.

IQOS 3.0 Multi lasts for 6 minutes or 14 puffs, whichever comes first. Don’t worry though, you will get a warning vibration beforehand. Once the allotted time has passed or puffs have been used the holder will automatically power off, at which point users can press the power button and begin another cycle if desired. After approximately 14 uses the device must be charged again.

Note* IQOS kits do not include HeatSticks, they must be purchased separately.

Day To Day Use

For optimal performance, IQOS 3.0 Multi should be cleaned regularly. Just like the other IQOS kits, a cleaning tool and precision cleaning sticks are included in the 3.0 Multi kit.

The cleaning tool can be used in the same manner as with the other IQOS devices; by lowering the cleaning tool onto the HeatSticks heating chamber and gently rotating the tool to remove build-up. It is recommended that you do not use this cleaning tool on other IQOS device models and other cleaning tools on 3.0 Multi, as each cleaning tool is made for that specific IQOS model.

Cleaning sticks can be used to to remove any lingering grime in the HeatSticks heating chamber that the cleaning tool did not already remove.

Note* In some countries PMI offers free cleaning of the product by simply visiting an official IQOS store.

How To Turn ON/OffPress and hold control button
Temperature Adjustment?No
Heating Time?20 seconds
Indication that the Heating Process has StartedVibration and LED indicator light begins flashing
Indication that Device is Ready to Use2 vibrations and the LED indicator light turns solid
Length of Cycle6 minutes or 14 puffs
Indication that Device is Powering OffVibration and LED light flashes
How to Shut Off DevicePress and hold control button
Number of Cycles (aka number of HeatSticks before needing to recharge device)Officially 10, but our test users got 14
How to Check Battery StatusClick control button once and check how many charge indicator lights are lit
Locking featureUnknown
Locking feature indicationN/A
Indicate when Device Needs Cleaning?No
How Often Should You Clean the Device?Evert 20 HeatSticks
Self-Cleaning FunctionNo
Length of Self-CleaningN/A
How to Manually Clean DeviceSee section titled 'Day to Day Use'
TroubleshootingSee 'IQOS 3.0 Multi Manual' button below

First Time Switching to the IQOS Brand

In an effort to provide the most unbiased review possible, we consulted test subjects who were asked to switch from traditional cigarettes to the IQOS device for a two week period.

One of our IQOS test subject was a 20+ year conventional tobacco smoker. Initially he reported that he did not feel as satisfied using IQOS as he did traditional cigarettes however at the end of the two weeks he was converted to this product. His feedback was that chest pain, which he had experienced throughout his years as a conventional smoker, was dramatically improved and he no longer smelled like smoke. Other users reported similar findings, and several noted that they did not have as many, nor as severe, cravings as they had with traditional cigarettes.

In discussion with an IQOS district representative we were told that the success rate for users who switch to IQOS from traditional tobacco is 80%, but only with support from the IQOS team. Support programs offered can vary based on region so for most accurate information contact your regional IQOS store or national customer service representatives. We recommend that all IQOS owners make use of the services available.

Investing in IQOS

If you are thinking of purchasing an IQOS device, something to note is that IQOS devices are one of the most expensive Heat-not-Burn products available. IQOS kits retail between $125USD and $175USD. Accessories can range from $10USD to $60USD. The average customer can expect to spend $2500 to $3500USD per year on this product line. Below are some financial options to consider when choosing to invest in IQOS.

  • Money not an issue: For previous IQOS models we’ve suggested buying multiple devices and rotating them to aid in longevity and convenience. Since IQOS 3.0 Multi can be used multiple times before needing to be charged, convenience is no longer a major issue, however longevity could still be a concern if the device is being used on a constant basis. One could certainly buy two devices, and rotate between them, say have one at work and one at home, which would improve the life span of both. However, this is not a necessity. If you do choose to buy multiple products however, it allows you more customization options as you can mix and match device lids. If you live in a part of the word where IQOS HeatSticks quality and taste is not to your liking, order your products from Japan. You can read more about this topic and how to do so here.
  • Money is an issue: There are IQOS devices from China that have tested extremely well. We still recommend buying your primary device from an official IQOS outlet, however you could always purchase a backup or backup accessories from China. Another option is to buy a used device, available on numerous online resale websites. Some new users choose not to commit to the device or find that it doesn’t fit their needs. Thus, buying used is a good idea when trying to cut costs. For HeatSticks we recommend buying IQOS HEETS for guaranteed quality, however there are compatible knockoffs from China and Russia if you so choose.

Note* If you are considering investing in PMI stocks, please see our summary of PMI’s IQOS in the global market by clicking here.

IQOS HeatSticks (HEETS) Overview

IQOS’ brand of HeatSticks is called HEETS. HEETS are specifically designed for IQOS HnB products and will neither light, nor heat independent from the holder device. Each HEET consists of 18 milligrams of nicotine and users report that the taste is highly concentrated, due to a greater density of tobacco within the HEET. Due to such several users have commented that, despite which label, IQOS flavors have a more noticeable nicotine taste than vape flavors. There are several available flavors of HEETS – for a full listing, as well as flavor reviews, and HEETS structural design components, please click here.

Tips and Tricks

  • Philip Morris International (PMI), the IQOS manufacturer, is spending a lot of money keeping its new and existing customers happy. If you encounter any problems with your IQOS devices do not hesitate to reach out to them by calling their customer service support line. The phone number, corresponding to country of purchase, is located on the side of the box. There is no guaranteed course of action, however the company does prize customer satisfaction. They did replace one of our products for free, which amazed us as it was a broken blade in an older device without a receipt. They simply scanted the barcode and give us a brand new device. I would not expect this to happen all the time but it is worth bring up.
  • In some countries PMI offers free cleaning of the product by simply visiting an official IQOS store.
  • At some point tobacco residue will build up on the bottom of the heater blade. At this point, the device must be cleaned. Do not clean the device with any tool other than the cleaning tools included in the IQOS kit as the blade is fragile and could break if not handled properly. Two cleaning tools will be included in the IQOS kit: the cleaning brush and cleaning sticks/cleaning hooks. The brush can be used to sweep away small pieces of residue from the HeatSticks holder. The cleaning hook is used to push out stuck tobacco from the cap, not to clean near the blade. * If you like using this device it is worth keeping your eye open on Ali Express’s website for new and interesting devices. Just remember, it is from China, delivery can be slow, read the reviews before buying, make sure you check the release date of the device.
  • While consumers can purchase each IQOS component separately from IQOS retailers, it is more financially beneficial to purchase the kit, which includes all necessary components and user instructions.

IQOS 3.0 Multi Manual


The IQOS kit includes a warranty, however warranty details vary depending upon your country of residence and the shop you purchased it from. Contact the manufacturer at to take advantage of the warranty or contact the shop the IQOS kit was purchased from.

Most IQOS holders come with a two-year warranty. You may be able to get a new holder in the event that your heating blade is broken or you experience some other damaged component. To take advantage of your warranty you’ll want to contact the store that you purchased the IQOS kit or holder from and let them know the issue that you’re having. The manufacturer should be able to help you without you having to issue a complaint.

DeviceIQOS 3.0 Multi
Kit Price$95USD
Diameters117 x 25 x 13mm
Weight with Packaging322g
Battery TypeUnknown
Power InputUSB Cable
Charging Time1 hour, 15 minutes
Time it Takes for Device to Heat20 seconds
Maximum Blade Temperature202°C/ 396°F
Temperature AdjustmentNo
How Many Cycles Before Device Needs ChargingOfficially 10, but our test users got 14
How Long Does a Cycle Last6 minutes or 14 puffs
HeatSticksHEETS, Marlboro for IQOS
Built-In Cleaning MechanismNo
Can Kit Accessories be Purchased SeparatelyYes
Colors AvailableWhite, black, blue, gold
Comparable ToN/A
In the KitDevice
USB Cable
USB Adaptor
Cleaning Tool
Cleaning Sticks
Manual LanguagesVaries based on region
Warranty TermsVaries based on region
How Does It Look?Sleek, compact, stylish
How Does It Feel?Lightweight
Easy To Use?Mostly
Easy To Clean?Somewhat
DeviceIQOS 3.0 Multi
Release Date2018
ManufacturerPhilip Morris International (PMI)
Location of ManufacturerVaries, headquarters in New York
Year in Business1847
Manufacturer WebsiteHere
Impression of Manufacturer's WebsiteVery detailed
Manufacturer Contact Information for Customer ServiceContact your regional IQOS support team
Manufacturer Contact Information for WholesalersN/A
Countries the Manufacturer is Wholesaling toAndorra, Albania, Armenia, Bosnia, Bulgaria, the Canary Islands,
Canada, Colombia, Croatia, Curaçao, Cyprus, the Czech Republic,
Denmark, the Dominican Republic, France, Germany, Greece, Guatemala,
Hungary, Italy, Israel, Japan, Kazakhstan, South Korea,
La Réunion, Latvia, Lithuania, Malaysia, Moldova, Monaco,
the Netherlands, New Zealand, Palestine, Poland, Portugal,
Romania, Russia, Serbia, the Slovak Republic, Slovenia,
South Africa, Spain, Switzerland, Ukraine, the United Kingdom
Countries the Manufacturer Would Like to Wholesale toSeeking greater HnB influence in the USA
Full Product Line that the Manufacturer OffersIQOS Original, IQOS 2.4, IQOS 2.4 Plus, IQOS 3.0, IQOS 3.0 Multi
Where to BuyOnline or in store
Where to Buy IQOS 3.0 Multi and other IQOS devices?Your regional IQOS website
Shipping and delivery timeVaries based on region

If you feel you can add anything to this review, please feel free to comment and rate the device!

To see other IQOS reviews, including IQOS 2.4/2.4 Plus and IQOS 3.0 Multi, click here.

1 review for Review – IQOS 3.0 Multi

  1. George from the heat180 community

    IQOS needs to step up its game, after reviewing some products from China I am convinced they can do better. A product of this size should not deplete after 10 heatsticks. Also, the price needs to come down.

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