Review – IQOS HeatStick (HEETS) Flavors
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We are working towards categorizing every HeatStick IQOS sells globally.
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Each Heat-Not-Burn brand has their own version of HeatSticks.There are two types of IQOS HeatSticks; HEETS, which are primarily available in the Americas, the UK, and Europe, and Marlboro for IQOS, which are widely available in Asia and Eastern Europe. HEETS resemble traditional cigarettes, but are smaller and thinner. Traditional cigarettes tend to hover around 3 inches in length, whereas HEETS only measure about 1 3/4 inches. HEETS are made specifically for IQOS devices and will not burn on their own. HEETS are compatible with all IQOS devices.
There are numerous flavors available in both HEETS and Marlboro for IQOS. Unfortunately, not all flavors are available in every country, however it is becoming easier to order flavors online. Our test subjects found that the most pleasant flavors are the Marlboro for IQOS. Which flavor you like, all depends on personal preference, so to help you decide, we here at Heat180 have complied a chart explaining what each flavor tastes like.
|Oak/ Amber Label/ Marlboro for IQOS Regular||Heavy tobacco flavor – Similar to Marlboro Red||Canada, EU, UK, South Africa, Russia, Japan|
|Cypress/ Yellow Label/ Marlboro for IQOS Balanced-Regular||Similar to Marlboro Lights||Canada, EU, UK, South Africa, Russia, Korea, Japan|
|Blue Label/ Marlboro for IQOS Menthol||Menthol – Similar to Marlboro Menthol||EU, Korea, Japan|
|Turquoise or Green Label/ Marlboro for IQOS Mint||Light mint – Similar to Marlboro Crisp Mint||EU, UK, South Africa, Russia, Korea, Japan|
|Purple Label/ Marlboro for IQOS Purple Menthol||Menthol and floral herbs with a hint of blueberry or grape, similar to Marlboro Ruby Burst and Camel Purple Mint||Ukraine, Russia, Korea, Japan|
|Red Label/ Sienna Label||Intense tobacco flavor||Canada, Czech Republic|
|Silver Label/ Marlboro for IQOS Silver||Light, refined taste, somewhat aromatic||Canada, Korea, Japan|
|IQOS for Marlboro Smooth Regular||Similar to Marlboro Mediums||Japan|
|Teak/ Bronze Label/ Deep Bronze/ Cedar Label||Rich tobacco flavor with a hint of cocoa||Canada, Germany, Ukraine, Russia, Korea, Japan|
|Balanced Yellow||Light taste with a hint of lemon||Czech Republic, Japan|
|Fresh Emerald||Very light mint flavor||Japan|
|Green Zing or Marlboro for IQOS Yellow Menthol||Menthol and citrus flavor||Ukraine, Russia, Korea, Japan|
|Tropical Menthol (Limited Edition)||Menthol and tropical fruits, somewhat like papaya||Japan|
Note* some of the Japanese flavors are no longer available, or will be retired soon, as in 2019 the Japanese market, which has previously sold IQOS HeatSticks under the name ‘Marlboro IQOS’, will begin selling IQOS HeatSticks under the ‘HEETS’ name and labels.
HEETS are available in numerous package sizes and for varying prices depending on the country and methods of purchase.
HEETS have two main components; the filter (section at the end of the HEET from which the user breathes) and the tobacco material (section into which the blade is inserted and heated). But that’s not all; inside the HEET there are even more features. There is the tobacco plug (concentrated mass of tobacco which is heated), hollow acetate tube (channels vapor into the filters), the polymer-film filter (filters the vapor the remove impurities), the cellulose-acetate mouthpiece filter (filters the vapor to remove impurities), and the outer/mouth-end papers (specially designed to replicate the texture of traditional cigarettes and thus provide more comfort to consumers than a metal or plastic). The physical design of the HEET is created with the users comfort in mind, meaning that all the components which make up a HEET are there so that they can provide the user with a satisfying HnB experience.
Each HEET consists of 18 milligrams of nicotine. Users often note that due to the high volume of nicotine, the taste is much more apparent than it is for most competitor’s products or vaping liquids.
PMI does not have an official, universal listing of HEETS ingredients but does allow users access to ingredient listings based on country of purchase on the company’s official website. HEETS ingredients, particularly additives, can differ based on region. Unfortunately, not all countries are listed.
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